Jerry Heston Hairdressing’s commitment to health and beauty extends well beyond the styling chair, and we knew before we ever opened our doors that choosing the right product line was crucial in taking the best care of our clients. Jerry Heston was determined to find exceptional hair products that would work beautifully on all hair types; but also, he wanted a product line free of harsh chemicals and petroleum, manufactured by an ecologically and socially responsible company. So when Jerry first met Aveda’s founder, Horst, he knew he had found the right supplier for his future salon.

By partnering exclusively with Aveda, we have joined forces with a beauty company that shares and embodies our priorities of responsible, natural, and high-performance hair products. Over the years, we have found many more reasons to LOVE Aveda, each one affirming our choice in partnership and strengthening our parallel missions.

"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.”

Horst Rechelbacher


Eco-Friendly Products

Aveda products are manufactured using environmentally-friendly packaging, plant-based bioplastics, and 100% renewable wind power. All raw materials are harvested with an eye for ecological sustainability and community wellness.


Educational Excellence

The Aveda Institute maintains an impeccable standard of service while fostering growth through further education. This extends to Aveda’s global partnerships, which build economic independence in rural communities across the world.


All-Natural Ingredients

Every Aveda product is responsibly sourced, certified organic, and derived from all-natural materials. Aveda products are free of parabens, phthalates, and sodium lauryl sulfate.


“You Smell Like Aveda”

Aveda carries unique blends of enriching jojoba oil, lavender, jasmine, and other natural ingredients to deliver a one-of-a-kind aromatic experience to its customers.

Aveda packaging is made with 100% post-consumer recycled PET and plant-based plastics, which are manufactured in the USA using facilities that are entirely wind-powered and MNSTAR-certified.

The Aveda commitment to maintaining a socially conscious business model extends far beyond their production plants, originating in the company’s commitment to responsibly sourced materials. Aveda partners with harvesting co-ops and farming communities around the world to source their ingredients sustainably and fairly while supporting local economies.

Come See For Yourself.

The Aveda experience guarantees high-end service through the use of naturally nourishing products that benefit local and global initiatives. In addition to our outstanding product line, you'll enjoy a complimentary beverage, professional consultation, scalp treatments, hand massages, and more. Book your next appointment to discover the Aveda experience firsthand.